Snoop Dogg’s Death Row Cannabis Breaks Into Nevada With Multi‑Category Rollout

Death Row Records Cannabis has officially entered the Nevada market, marking a major milestone for the brand owned by hip-hop icon Snoop Dogg. The company’s debut in the Silver State arrives alongside a slate of new products for the brand, including vape cartridges, disposable vapes, gummies, and an infused pre‑roll called the Sugar Cone. The rollout positions Death Row to compete in one of the country’s most active cannabis markets, driven by tourism and demand for portable, discreet formats.

“Nevada has always been a special place for me,” Snoop Dogg, owner of the Death Row Records family of brands, said in a press release. “I’ve been coming to Vegas for years—performing, connecting with fans, being part of the energy out there. Bringing Death Row Cannabis into this market feels like a natural step. And dropping these new products at the same time just makes it that much bigger.”

The brand’s Nevada lineup includes 1‑gram and 2‑gram 510 cartridges, the company’s first edibles, and a new all-in-one vape device with a ceramic coil and postless design. Six vape flavor profiles launch with the market, ranging from Watermelon Mojito to Platinum OG. Gummies and the Sugar Cone infused pre‑roll round out the expansion into new categories.

Death Row Records Cannabis products are now available at The Cannabis Co, Green Dispensary, Jardín Premium Cannabis Dispensary, and Thrive Cannabis Marketplace in Nevada.

Building a Nevada Footprint

In an online interview with IgniteIt, Tiffany Chin, CEO of Death Row Records Cannabis, said the Nevada launch represents more than a new market. It is the first state where the company is producing its own flower rather than sourcing from partners.

“This is the first place that our product is literally our stuff growing right,” Chin said. “We actually partnered with Waveseer… and so that’s why it’s a big deal.”

Chin described a six-to-nine-month process of elevating Waveseer’s cultivation to Death Row standards, led by the company’s head of operations, AK. The work included facility adjustments, environmental improvements, and new curing and drying practices.

“We’re using the same amount of footprint as Waveseer was, and we’re probably outputting about 75 to 80 percent more in volume,” she said.

The partnership also aligned culturally. Chin noted that Waveseer’s team was unusually open to feedback and that the company’s leadership had strong relationships with employees and the broader Nevada market.

Meeting Nevada’s Tourist‑Driven Demand

Nevada’s consumer profile differs sharply from markets like California or Florida. With more than 38 million annual visitors, Las Vegas dispensaries sell large volumes of vapes, disposables, pre‑rolls, and edibles that appeal to travelers seeking convenience and discretion.

Chin said the company’s demographic skews older than many assume.

“Our demographic market is very predominantly 45 and older,” she said. “They are the market that has the most disposable income, that travel the most, and want to experience something akin to a celebrity… aspirational, or kind of cool and chill.”

The new product formats were designed with that audience in mind, along with Snoop’s own preferences. Chin said the team tested vape flavors and gummy formulations with him directly, using his feedback to refine the lineup.

Reframing Celebrity Cannabis

Chin said Death Row Cannabis is intentionally distancing itself from the first wave of celebrity cannabis brands, which often launched with high prices and inconsistent quality.

“We’re trying to unboof celebrity weed,” she said. “Back in 2015, 2016… they were trying to sell eighths at 60, 70 dollars.”

She said the company’s goal is to deliver quality flower and accessible pricing that reflect the communal, music‑driven culture associated with Death Row’s legacy.

Looking Ahead

Beyond Nevada, Death Row Cannabis is preparing for expansion into additional regulated markets and a selective global retail strategy. The company already operates SWED retail stores in Los Angeles, Long Beach, and Amsterdam, and Chin said future locations may include Chicago, New York, and international destinations where cannabis hospitality concepts are emerging.

For now, Nevada represents a turning point.

“We took the more labor‑intensive, but also I would say correct, route of basically putting our hands in the dirt and growing what we know is going to be great flower,” Chin said.