Hybrid Marketing Co. Partners with Cannabis Operators Nationwide

In highly competitive cannabis markets, getting noticed among all of the other brands out there is an ongoing challenge. Competitors are constantly fighting for a bigger piece of the pie, making a comprehensive marketing strategy a near necessity.

Most cannabis operators, however, don’t have experience developing a marketing plan, particularly one that complies with varying state regulations. As a result, many seek the services of consultants with expertise in cannabis marketing. That’s where Denver-based Hybrid Marketing Co. has found its niche in the industry.

Jenny Lamboy, vice president of strategy for Hybrid Marketing Co., says the firm tailors its services to each client and their needs.

“Hybrid Marketing Co. is a full-service, go-to-market cannabis agency that also offers consulting services for B2B and B2C organizations in need of sales, marketing, and business strategy development and optimization,” Lamboy says in a written interview with IgniteIt. “We strive to serve as a fractional CRO. This includes everything from executive-level goal setting and alignment to conversion-focused campaign development and sales pipeline optimization, all with a heavy emphasis on business outcomes.”

Marketing Gaffes Can Be Costly

Lamboy notes that marketing missteps are among the costliest a company can make, in cannabis or any other industry. Add to that the tremendous amount of restrictions on the cannabis industry, and it becomes clear that “working with a business-mature marketing consultant possessing vast expertise in navigating these challenges can help make the most out of your marketing investment.”

“Gone are the days of bottomless budgets; today, efficiency and effectiveness are key,” she explains. “That’s why all of our work, whether as a full-scale agency or in a consulting capacity, focuses on five key business drivers: revenue, risk, cost, cash flow, and asset utilization.”

Hybrid Marketing Co. works with cannabis operators in regulated markets nationwide. Maturing markets, like California and Colorado, can be among the most challenging as operators vie for market share and margins tighten.

“Surmounting the challenges of a mature market deeply impacted by price compression is our forte. We started as a Go-to-market, business outcomes-focused consulting company. We have learned that the California consumer is loyal to brands rather than dispensaries and shops for potency and price,” Lamboy says. “Therefore, the real opportunities lie in intentionally and intelligently building a brand, capitalizing on operational efficiencies, and making the most out of your sales and marketing tech stack.”

“Bold thinking rooted in strategy creates strong marketing opportunities,” she adds. “But we often see organizations that lack a business outcomes-focused strategy, are reactive versus proactive, and, in those cases where they do have a strategy, are prone to chasing the shiny object and therefore being pulled off course. It’s not the marketing strategy that’s sexy; it’s the outcome.”

To learn more about Hybrid Marketing Co. and the services it offers to cannabis business clients, check out the firm’s website.