Clearmind And Jeff’s Brands Appoint Adler To Board Under Terms Of Loan Agreement With Pure Capital; IM Cannabis Receives $1M On July 9, 2025 And May Receive Addl $1M No Later Than 60 Days From Signing Of Loan Agreement, Or By September 4, 2025

IM Cannabis Corp. (“IMC” or the “Company“) (NASDAQ:IMCC), a leading medical cannabis company with operations in Israel and Germany, is pleased to announce that Mr. Oz Adler has been appointed to the Company’s board of directors (the “Board“), effective July 6, 2025. Mr. Adler brings deep financial and strategic expertise across international markets, as well as a strong track record in public company leadership, regulatory compliance, and M&A, further reinforcing IMC’s commitment to disciplined growth and sustainable profitability. Mr. Adler currently serves on the board of directors of several publicly traded companies, including Rail Vision Ltd. Clearmind Medicine Inc.  and Jeff’s Brands Ltd. Mr. Adler’s appointment to the Board was made pursuant to the terms of a loan agreement (the “Loan Agreement“) entered into between the Company and L.I.A. Pure Capital Ltd. on July 6, 2025 (the “Lender” and “Pure Capital“, respectively), which provides the Lender with the right to recommend a director to be appointed to the Board.

Pursuant to the Loan Agreement, the Company received USD 1 million on July 9, 2025  (the “First Loan Tranche“) and may receive an additional USD 1 million no later than 60 days from the signing of the Loan Agreement, or by September 4, 2025 (the “Second Loan Tranche” and together with the First Loan Tranche, the “Loan“), subject to certain conditions, including (i) the registration of a pledge in favor of the Lender and (ii) the publication of a prospectus for a capital raising with Aegis Capital Corp. serving as underwriter or distributor. The Loan bears annual interest at a rate of 8% plus value added tax (VAT) and is repayable in full, including accrued interest, by June 30, 2026. In the event of non-repayment by June 30, 2026, default interest at a rate of 15% per annum (plus VAT) on the unpaid balance will apply. The Loan is secured by a pledge over 100% of the issued and outstanding shares of IMC Holdings Ltd., a wholly owned subsidiary of the Company, with the pledged shares held directly by the Company. The pledge was registered on July 7, 2025. Pursuant to the Loan Agreement, the Company will not issue new shares or commit to issue new shares, except for under certain circumstances.