The story behind the story.
Cannabis Is Going Global. The Hard Part Is Getting Product Across the Border.
Australia’s 81 tonnes, UK prescriptions up 165%, and why EU-GMP is the real barrier to entry.
Hi friends, this is Nico Rodriguez, Managing Editor at IgniteIt.
Some of the most interesting cannabis growth stories this week aren’t happening in the United States.
Australia imported more than 81 metric tonnes of medical cannabis last year. UK prescriptions surged 165% to 1.77 million items in 2025. Britain is preparing its first CBD food authorizations. And Canadian producers are increasingly looking to Europe for growth.
But selling cannabis internationally is considerably harder than identifying demand on a spreadsheet. Different product preferences, EU-GMP certification, testing requirements, logistics and changing regulations can determine which companies actually convert international growth into revenue.
This week, we look at Canopy Growth’s push deeper into Australia, what Organigram has learned exporting cannabis to Europe, and two major changes underway in the UK. Let’s get into the stories shaping the cannabis business this week.

The Next Cannabis Growth Market May Be Overseas
For years, international cannabis was often treated as a future opportunity. The numbers increasingly suggest it is becoming a present-day business.
Australia imported more than 81 metric tonnes of cannabis in 2025, up nearly 70% from the previous year, while Canopy Growth is expanding beyond flower with pastilles, all-in-one vapes, cannabinoid oils, softgels and new flower products. The strategy provides a glimpse at what competition in a maturing international medical market could look like: not simply shipping more cannabis, but adapting product portfolios to how patients actually consume it.
Europe presents a different challenge. Organigram’s Max Schwartz told IgniteIt that cannabis flower that passes testing in Canada can return different results after weeks of moving through an international supply chain. That reality has influenced the company’s genetics, microbial mitigation, and its pursuit of EU-GMP certification at Moncton. In other words, growing compliant cannabis is only part of the job; keeping it compliant until it reaches the customer is becoming a competitive capability of its own.

Meanwhile, Britain Is Moving
The UK is producing two very different signals for investors. Medical cannabis prescriptions surged 165% to 1.77 million items in 2025, while products above 22% THC accounted for 75% of items that year and 85% so far in 2026. Revised NHS data also put January 2026 at 150,828 items.
At the same time, Britain’s Food Standards Agency is preparing to recommend the country’s first market authorizations for CBD foods, potentially moving roughly 3,000 products connected to the initial applications toward full regulatory compliance after years of uncertainty. But regulatory developments in the EU could eventually complicate Britain’s emerging framework again.
The opportunity is becoming easier to see. The advantage may belong to companies that can navigate the regulatory infrastructure required to reach it.

Cresco Pays $50 Million for Nine Pennsylvania Dispensaries
Cresco Labs completed its acquisition of nine operational Pennsylvania dispensaries for $50 million, expanding through existing assets rather than building from scratch. Cresco expects the deal to be immediately accretive to revenue, margins and cash flow, making it an interesting test of whether cannabis M&A’s distressed-asset era can deliver better returns than the industry’s earlier pursuit of transformational deals.

Cannabis Companies Face 15% Loans as Hemp Businesses Warn of Closures
New federal data show cannabis businesses continue to face expensive banking services and loan rates exceeding 15%, while a separate hemp-industry survey found 68.1% of respondents expect to close under forthcoming federal restrictions. Together, the findings show how federal policy continues to determine the cost — and sometimes availability — of capital across both industries.

Aurora Says the Assets Explain the Bid. Curaleaf Says the Price Is Fair.
Aurora CEO Miguel Martin says it’s clear why Curaleaf wants the company — pointing to Aurora’s EU-GMP production network and access to European medical markets — but maintains that the $4-per-share price and deal structure are inadequate. Curaleaf, meanwhile, is defending the offer’s 45% headline premium and argues Aurora shareholders would retain upside through ownership in the combined company.
The Bottom Line
The international opportunity is becoming less theoretical. Australia is absorbing tens of tonnes of imported cannabis, UK medical prescriptions are accelerating, and Europe is attracting Canadian producers looking for growth beyond mature domestic markets.
But this week’s stories also show why international revenue deserves more scrutiny than international exposure. EU-GMP certification, testing, logistics, product preferences and country-by-country regulation create real costs and barriers to entry. The companies that win abroad won’t necessarily be those capable of producing the most cannabis. They may be the ones that can get the right product across a border, keep it compliant, and sell it profitably once it arrives.
That also helps explain why Aurora’s international infrastructure remains central to Curaleaf’s takeover bid.
Nico Rodriguez
Managing Editor, IgniteIt

Colorado is approaching $19 billion in lifetime cannabis sales. Revenue has fallen from its 2021 peak of $2.24 billion to approximately $1.32 billion in 2025. Still, that maturity is precisely what makes the state interesting: Colorado is showing operators elsewhere what competition looks like after the easy growth disappears.
And some companies are still finding ways to grow. Colorado operator EDUN increased vape sales 519% cumulatively since 2022, building around regenerative cultivation, living soil and solventless extraction rather than trying to win a race to the bottom on price.
That’s exactly the conversation we’re bringing to Market Spotlight: Colorado 2026 on September 18 at the Westin Denver Downtown. One day, 65+ speakers, 300+ attendees, and the operators, investors and executives who have learned firsthand what it takes to compete in one of America’s most mature cannabis markets.
Join us in Denver on September 18 →