Multi-State Operator · Private

Lume Cannabis Co.

Troy, MIlume.com
Profile in progress

About

Vertically integrated, Michigan-only cannabis company that grows at a large indoor facility in Evart and sells through its own chain of about 40 dispensaries across the Lower and Upper Peninsulas. It was co-founded in 2019 by Warrior Sports founder Dave Morrow with Belle Tire owners Robert and Donald Barnes. Forbes reported about 1,400 employees and $190 million in 2025 revenue.

Vertically integratedRetailCultivationMichiganSingle-state

Leadership

Checked Oct 21, 2026
  • Chairman No chairman is publicly named for this privately held company.
  • CEO Dave MorrowCEO and Foundercannabisbusinesstimes.com
  • President & COO Doug HellyarPresident and Chief Operating Officerprod.crainsdetroit.com
  • CFO No CFO is publicly named.
  • Investor Relations Private company — no investor relations function.

Other officers

  • Kevin KuetheChief Cultivation Officer

Lume Cannabis Co. on IgniteIt

How we checked

Profile in progress

Still confirming: current CFO and Chairman. Last checked Oct 21, 2026.

  1. Cannabis Business Times (Feb 2024): Dave Morrow as CEO and founder; 38 Michigan dispensariescannabisbusinesstimes.com
  2. Crain's Detroit (Feb 2024): Doug Hellyar as president and COO; Evart grow facilityprod.crainsdetroit.com
  3. Forbes (Jul 2026, Argentina edition): co-founders, ~40 stores, $190M 2025 revenue, ~1,400 staffforbesargentina.com
  4. MJBizDaily (2022): Troy, Michigan headquartersmjbizdaily.com
  5. Company site: Michigan dispensary network and logolume.com