EXCLUSIVE: How Sweed Migrated Curaleaf’s 165 Stores in Just Six Weeks

Cannabis retail tech firm Sweed has completed a rapid, six‑week migration of Curaleaf Holdings’ (OTC: CURLF) retail network onto its Dispensary Operating System, expanding the operator’s deployment from two states to 14 and bringing all 165 stores onto a single platform. The transition included 85 additional dispensaries across 12 states and is being positioned as one of the fastest enterprise implementations in cannabis retail.

The rollout covered Curaleaf’s in-store systems, app, website, and loyalty platforms. According to Sweed, the migration was executed without disrupting day‑to‑day operations and was supported by dedicated on‑site specialists who ensured each location was fully operational and that retail management teams across the network were trained.

Why The Rollout Moved So Quickly

Rocco Del Priore, co‑founder of Sweed, said in an exclusive interview at last week’s IgniteIt Cannabis Capital Conference that the pace was possible because both companies had already worked together in two markets for more than a year, giving Curaleaf a deep understanding of the product and deployment model.

“It really comes down to just the level of commitment that they had to the project,” Del Priore said. “I’ve had people do three markets in under a week before. I’ve also had people take two years for ten markets. It’s really based on how quickly you want to move and how committed you are to actually making it happen.”

Del Priore added that Curaleaf’s decision followed extensive comparisons of its existing point‑of‑sale system and other market options. He described the selection process as highly competitive. 

“We were the underdog. We were not supposed to win. We really had to fight tooth and nail for this, and I think it says a lot that we won,” he said.

Enterprise Requirements And A Single Customer Record

Curaleaf’s search focused on finding a platform capable of running the entire retail business from one system, including kiosks, in‑store screens, marketing, e‑commerce, and loyalty. Del Priore said the ability to unify all customer interactions under a single record was a key differentiator.

“By having all of the data in one place, it actually gives you a holistic view of every single customer with every interaction they’ve had,” he said. 

He noted that this unified data layer positions operators for future AI‑driven decision‑making and emerging consumer data platform capabilities.

How Sweed Approaches Enterprise Deployments

Sweed describes its system as an all‑in‑one platform built to run every part of a dispensary’s operation, from POS and payment processing to marketing, loyalty, e‑commerce, business analytics, and delivery.

The company pairs that breadth with a partner‑focused deployment model that tailors implementations to each operator’s needs while offering performance guarantees intended to give retailers confidence in the transition.

Brad Cross, Sweed’s chief revenue officer, said the Curaleaf transition was completed without operational disruption. 

“They continued supporting patients and customers the whole way through,” he said in a statement from the company.