This Marketing Expert Will Oversee Strategy And Expansion At Edibles.com As New President

Edibles.com has named Thomas Winstanley its new president.

Winstanley’s promotion from executive vice president and general manager comes amid accelerating growth in the hemp-derived THC and wellness products sectors.

Winstanley now reports directly to Edible Brands CEO Somia Farid Silber. In his new role, he will oversee strategy, governance, operations, marketing, sales, retail, and government relations.

“Thomas has been an incredible partner in building Edibles.com into what it is today, and this promotion reflects the confidence we have in continuing to grow the enterprise,” Silber said in a press release. “We are at a point where consumer interest in hemp-derived THC and functional wellness is growing quickly, and we want to make sure we have the right leader in place to meet that moment.”

Winstanley previously led the launch and scaling of Edibles.com’s marketplace platform, building its national presence. He brings vast experience in cannabis, consumer packaged goods, pharmaceuticals, and alcohol sectors.

Prior to joining Edibles.com, he oversaw a marketing department at Theory Wellness.

The company stated that its approach focuses on building a long-term platform for plant-based wellness products, focused on compliant distribution, education, and brand access, instead of chasing short-term growth within the category.

“The opportunity in front of us is significant, and we intend to lead it,” Winstanley said. “Consumers are increasingly looking for approachable, trustworthy ways to integrate functional wellness into their daily lives, and hemp-derived THC is becoming a meaningful part of that conversation.”