Announcements
Flowers & Tea kicked off Season 2 with an on-site episode recorded during IgniteIt’s Market Spotlight: New Jersey in Jersey City. The team turned part of the conference into a live studio for a conversation about leadership, legacy, and what credibility looks like in cannabis when the market is moving fast and the industry is still deciding who gets heard.
The episode features hip-hop artist and Newark native Rah Digga (Rashia Fisher). Dr. Beast hosts alongside co-host Danielle.
Why this episode fit the room
IgniteIt’s Market Spotlight series is built for tight, decision-maker conversations. It’s where operators, investors, and policy stakeholders compare notes on what’s working, what’s breaking, and what comes next. New Jersey’s stop on Feb. 10, 2026 made Jersey City a natural backdrop for an episode rooted in regional identity, business reality, and leadership under pressure.
Flowers & Tea also landed on something that comes up at almost every conference, even when nobody says it out loud: credibility. The discussion keeps circling back to how it’s earned in real time through preparation, follow-through, and relationships, not branding.
Who’s on the episode
- Rah Digga (Newark-born hip-hop artist, performer, and founder of Lyrics Matter Foundation, as discussed in the episode)
- Dr. Beast (host)
- Danielle (co-host)
The episode frames the conversation as a bridge between culture and commerce, with Rah Digga pulling from her experience in music, touring, and community work to talk through leadership as both a public figure and someone stepping into a regulated industry.
Key topics they covered
- Education as credibility in cannabis: They talk about learning the product and the language of the plant, from effects to terpenes, so it’s not just a name on a package and consumers get real information.
- Women navigating male-dominated rooms: The conversation digs into what happens when women advocate for themselves, how labels get applied, and how boundaries and negotiation shape outcomes.
- Jersey identity as a leadership tool: They lean into the idea that local pride, grit, and that constant comparison with New York can sharpen confidence and discipline.
- Partnerships and follow-through: A recurring point is that execution beats hype. Trust gets built when people do what they say they’ll do.
- Success defined as peace: They close by reframing success as peace of mind first, with money and visibility as secondary.
The cannabis-business angle: product collaboration in a regulated market
Rah Digga also talks about entering legal cannabis through a strain collaboration that the show says is available through Mister Jones in Little Falls, New Jersey. The discussion highlights how much of this work is relationship-driven, and how follow-through can matter as much as the idea itself once a name and a product hit the shelf.
Mister Jones is licensed in New Jersey as a Class 5 retailer, with its licensed address listed at 655 US Highway 46 in Little Falls.
Watch the full episode
Why IgniteIt keeps showing up in culture conversations
Conference content can turn into panel recap fast. This episode landed differently because it treated the event like a real setting for real leadership talk, the kind that sits at the intersection of policy, product, culture, and the day-to-day friction of doing business in cannabis. It’s also a reminder that some of the most durable conference moments happen off the main stage, when the right voices use the room to say something real.
Javier Hasse
March 5, 2026 • 7:59 pm