Cornbread Hemp Co-Founder: IgniteIt’s Market Spotlight Offers Real-Time Insight

Like all executives, operators in the cannabis and hemp industries only have limited time to devote to growing their businesses and exploring new opportunities. So when they invest in attending an industry event, they like to see clear value in the proposition.

With so many events to choose from, however, deciding which makes the most sense can be a challenge. Jim Higdon, co-founder and chief communications officer at Kentucky-based Cornbread Hemp, says that he sees attending IgniteIt’s Market Spotlight events as a worthy investment of time and resources.

“It’s a great networking opportunity to see people in the industry and to have sideline conversations,” Higdon explains in an online interview with IgniteIt. “The panel curation at IgniteIt is really strong, and so it’s good to be able to rub shoulders with other people in the industry.”

Created in the wake of the overwhelming success of the annual IgniteIt Cannabis Capital Conference in Chicago, the Market Spotlight event series highlights key regulated cannabis markets across the country. The gatherings feature experts from across the cannabis industry, offering unparalleled insight into the topics that matter most.

Local Insight into a Nationwide Industry

The IgniteIt (formerly Benzinga Cannabis) Market Spotlight events also give participants insight into topical issues for their relevant local markets. At the recent Market Spotlight: Ohio, panelists included state lawmakers, who discussed a pending regulatory bill in the Buckeye State. The panel, Higdon says, offered new information about a key topic of interest.

“I follow that issue closely, and seeing three legislators talk about it on stage was really helpful, as we try to figure out how that bill is going to end up,” he says. “So there was some good real-time discussion from Ohio legislators about what was happening in the legislature.”

IgniteIt’s panel discussion and speakers delve into other areas of interest to the cannabis industry, including finance, production, retail, and more. With so much to offer, Cornbread Hemp’s co-founder says he would recommend the Market Spotlight series of events to other professionals in the cannabis industry.

“I appreciate the opportunity to be at IgniteIt events,” says Higdon. “I think they’re great for the industry. And I appreciate being on these panel discussions there, and meeting other industry professionals.”

The IgniteIt Market Spotlight heads to New Jersey next, with more information coming soon.