Cannabis Business Mogul Berner Shares His Success Secrets In New Book

Business mogul and rapper Berner, a.k.a Gilbert Anthony Milam Jr., is set to release his book, dubbed Becoming Legend, on March 3, 2026.

The book by the co-founder and CEO of the globally recognized cannabis brand Cookies offers a look at his journey from simple roots to building a billion-dollar business, according to Berner.

In Becoming Legend, Berner shares the strategies and mindset that secured his success. The book highlights the importance of vision, access, identity, and authenticity in building a brand.

https://x.com/cookiesglobal/status/1978128392688922796

The book is available for pre-order in multiple formats, including hardcover, eBook, and audiobook, through major retailers such as Penguin Random House, Amazon and Target.

Headquartered in San Francisco, Cookies offers a collection of more than 70 proprietary cannabis cultivars, more than 2,000 products, with over 45 retail locations across five countries.

On August 5, the California-born brand opened its first retail store in Jamaica, following launches across North America, Europe, and Asia.