‘Bite Club’ Limited-Edition Edibles Launched for Halloween

Leading cannabis edibles brand Grön is offering Halloween revelers new infused treats this year with the recent launch of its Bite Club limited edition cannabis edibles. The new collection “introduces Nocturnal Nectar Pearls and Vampire’s Kiss MEGA cannabis edibles, designed for those who want a bold and mischievous edible that is unmistakably Grön,” according to a statement from the company.

Grön (pronounced grewn) is an award-winning, women-owned cannabis edibles brand based in Portland, Oregon. The company’s blood orange-flavored Nocturnal Nectar Pearls are infused with relaxing CBN and THC in a 1:1 ratio, while the Vampire’s Kiss MEGA edible “delivers supernatural focus and energy” with CBC and THC in a 1:1 ratio.

The Nocturnal Nectar Pearls and Vampire’s Kiss MEGA are now available in Arizona, Illinois, New Jersey, New York, Missouri, and Oregon. Nocturnal Nectar Pearls is also available in Ohio. Recent data from LitAlerts cited by Cultivated shows that Grön is the #1 edible brand in New Jersey and #2 in New York.

Young Adults Are Skipping Booze

Christine Apple, Grön founder and CEO, tells IgniteIt that young adults are increasingly choosing to eschew alcohol, and many are opting for cannabis instead.

“As a brand at the intersection of wellness and recreation, we’re seeing more people, especially Gen Z and Millennials, rethink the role alcohol plays in their daily lives and social routines,” Apple writes in an email interview. “A 2025 Gallup report found that only 54% of U.S. adults consume alcohol, and even among those who do, many are drinking far less than before.”

“As more people turn to cannabis in place of alcohol, we wanted our Halloween collection to reflect that shift,” she adds. “Whether someone is hosting a party, staying in with friends, or simply embracing the spooky season on their own terms, our Nocturnal Nectar Pearls and Vampire’s Kiss MEGA offer a festive and functional new ritual, one that feels indulgent and celebratory, without the downsides of drinking.”

While much of the Halloween festivities are focused on children, adults are increasingly joining in on the fun and spending money in the process. Data shows that a third of Generation Z consumers planned to spend at least $100 on Halloween in 2023, while an even larger share of Millennials planned to spend a similar amount.