Don't Miss The World's #1 Executive Networking Event"
Register Now
Our Events
Secure Access
IgniteIt Logo
  • Home
  • Insights
    • News
    • Interviews
    • Deals
    • Announcements
    • Events
    • Longevity
    • AI
    • Sports
  • About Us
  • Events
  • Contact
Subscribe Now
Announcements
Beverage
Events
Financings
International
News
Rescheduling
  • story •
  • 1 min read

The Only ‘Cannabis’ Ad That Aired During Super Bowl: Willie Nelson, Skechers’ Hilarious ‘Legalize’ Commercial

The legendary, pot-smoking musical great teamed up with Skechers (NYSE:SKX) in an ad called “Legalize” – clearly a play on Willie’s long-standing belief that cannabis should be legalized across the country.

“Hi, I’m Willie Nelson. I thought of the legalization of the one thing that can bring comfort to millions… Skechers. You see, Skechers shouldn’t be illegal. They help so many…”

The surprised director calls cut and tells Willie, "I don't think Skechers are illegal anywhere." 

Willie doesn’t miss a beat:

“But they feel so good, I just assume the man made ’em illegal…Not even a little illegal? Like you can wear ’em to a concert, but not to a kids soccer game?”

The director assures Willie that he can wear them anywhere.

Willie replies: “Well, pass the Skechers.”

 

Photo courtesy of Wikimedia Commons

 

IgniteIt Spotlight

Cannabis Capital Conference 2027

  • March 25 to March 26, 2027
  • The Diplomat Beach Resort - Hollywood, FL

Join the Leading Decision-Makers in Cannabis This March in Florida! Be part of the conversation as we wrap up what could be one of the most pivotal six-month periods for cannabis entrepreneurs in recent memory. IgniteIt’s Cannabis Capital Conference is the ultimate destination to raise capital, close deals, and find the perfect partners to take your business to the next level. With over 120 thought leaders and 2,000 attendees—this is your opportunity to network with the best in the business. Don’t miss out—secure your spot today!

Register→
events.igniteit.com/miami27

Image
igniteit
February 13, 2022
Share:
IgniteIt Logo
The most aggressive cannabis intelligence platform. Real-time market data, brutal analysis, and the news that moves billions in cannabis capital.

Insights

  • Home
  • Insights
  • About Us
  • Events
  • Contact

Insights Tips

Got breaking cannabis industry insights? Direct line to our newsroom.
Submit Insights

© 2026 IGNITE IT. ALL RIGHTS RESERVED. CANNABIS intelligence PLATFORM.
  • Home
  • Insights
    • ← Back
    • News
    • Interviews
    • Deals
    • Announcements
    • Events
    • Longevity
    • AI
    • Sports
  • About Us
  • Events
  • Contact